Create Buying Desire

A new, twelve-class online course, specifically for managers and directors from Tanya Chernova.  Designed to provide YOU with the innovative tools to increase your service and retail sales.

ENROLL NOW

Hello Beauty and Wellness Leaders

Our industry is booming.  You know your business has the potential for higher sales.  If you are constantly having to remind your team to mention home care to their clients, it's time to accept a universal reality.  Although your amazing service providers are passionate about education and quality service, they subconsciously fear being seen as “sales people” and most of all, losing the trust or connection with their clients at hand. This makes them reactive in their recommendation process, often waiting for their client to ask a question before offering product advice. With a focus on personal conversation, they miss the “buying signals” their clients offer in the form of wishes or complaints.
 
Your clients are spending their retail dollars at other retailers or online without a professional opinion – and it's affecting your bottom line.

What if there were a different way?

It's time for a new approach.

Hello Beauty and Wellness Leaders

Do you wish your team would sell more retail? What if your spa environment were actually sabotaging your sales? Learn the proven techniques to immediately increase your spa’s Sales Appeal™ and make more money from every client visit.

In this leading edge session, you will learn to expertly and authentically captivate your guests with subtle, seductive prompts that subconsciously stimulate their Buying Desire to say “Yes” to the products you offer; without ever being salesy.

Prompt your clients to make the first move and ask about your products and services. Use proven strategies that inspire easier self serve and even help you close the sale. Maximize the premium positioning of your brand.  Support your team's sales efforts.  Increase social media dialogue as well as deliver on your professional service mission as a leader in your industry.

 

Evolve your strategies.  It's time for a new approach.

Create Buying Desire

CHANGE YOUR THINKING
5 MODULES
12 LESSONS

 Video, Audio & Workbook

 

LEARN ANYWHERE
ANY DEVICE
ANYTIME

On Demand, At Your Own Pace

DEVELOP NEW SUCCESS STRATEGIES
ENSURE RESULTS

Regular Facebook Live Meetings

Who Is This For?

Spa, Salon, Medi-Spa & Wellness Leaders

 Spa Directors

 Medi Spa Directors

 Wellness Directors

 Salon Managers

 Hotel Managers

 Owners

"After implementing just a few strategies from Tanya's program, we made our entire monthly sales target in half the time! My guests were inspired and my team felt excited and supported by this unique initiative. I love her energy and highly recommend Tanya’s masterclass coaching."

Constance Chapalain
Regional Spa Director Four Season Resort Mauritius at Anahita and Four Seasons Safari Lodge Serengeti

What You'll Learn

LEARN BUYING PSYCHOLOGY 2.0

Uncover the 5 motivating factors behind every sale. Identify your client's unique spending drivers.  Learn what holds them back and how to overcome it. 

CREATE THE VOICE OF YOUR SPA

Define your signature client dialogue to clarify your value and increase sales through your posts, newsletters and other client communications.

MONETIZE THE VOICE OF YOUR SPA

Build your plan to stimulate Buying Desire that will achieve your performance goals for your busines and unique client demographic.

MEASURE YOUR RESULTS

Gain confidence and ignite your passion. Create your vision for success in the four areas of spa wealth and the action plan to keep you moving forward.

Change Your Thinking, Grow Your Business

Tanya has pioneered the very first holistic wealth, wellness and beauty formula to free you from the traditional strategies that have been sabotaging your business. Inspire your clients to become active participants in the sales process. Energize your leadership, grow your sales, distinguish your brand and support your team’s efforts.

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Learn From The Best

Over the past 20 years, I’m privileged to have inspired and educated literally THOUSANDS of the best salons, spas and vendors in our industry in over 60 countries – and it’s just the beginning.

"We have seen a complete 180 in the way our team views retailing. The entire team is working with a sense of purpose to make a difference in the lives of our clients. We are in alignment with our vision, aware of how to measure our unique businesses metrics, and focused towards achieving our goals. Tanya has been a life changing mentor and force of inspiration in our lives."

Maria Christina Bruno and Bruna DiCecca
Founders of Ritual Day Spa Toronto, Canad
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